ALFA ROMEO

ITALY

"The Time Machine - Historical Museum Alfa Romeo", which reopened to the public June 30th, 2015, is the heart of a true "brand center", an ideal link between the past, present and future. For this project, Alfa Romeo has chosen Moviemex3D, where by creating a beautiful multy-sensory Cinema, the visitor, sitting on interactive armchairs, may attend the screening of a 4D movie that traces the history of the legendary Alfa Romeo successes.